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An EU-wide survey carried out by the European Union Intellectual Property Office (EUIPO) shows that 97% of all EU citizens believe it is important that inventors, creators and performing artists can protect their rights and be paid for their work. The survey questioned 26,555 people aged 15 and over across the EU-28 about their perceptions of intellectual property. It confirms the overall results of a similar survey conducted by EUIPO in 2013.

70% of those surveyed said that nothing can justify the purchase of counterfeit goods, and 78% believed buying counterfeits had a negative effect on businesses and jobs.
However, the survey shows there appears to be more tolerance for buying counterfeits, in particular among young people. 15% of 15-24 year olds say they intentionally purchased a counterfeit product in the past 12 months, 9 percentage points more than in 2013.
Moreover, in the context of the ongoing economic crisis, 41% of young people said they felt it was acceptable to buy counterfeits if the original product was too expensive. Three quarters of all respondents said they would stop purchasing counterfeits if affordable alternatives were available.

83% said they prefer to access digital content through legal or authorised services whenever there is an affordable option available, and 71% of those admitting to using illegal sources say they would stop, if they could access affordable alternative options.
27% of those surveyed said they had paid for content from legal sources, 7 percentage points higher than in 2013, with 69% believing that legal sources are of a better quality. Among the 15-24 age group, 41% said they had paid to access content from legal sources, which is 8 percentage points higher than in 2013. The percentage of respondents who said that they knowingly accessed pirated content has not changed since 2013 (27% of 15-24 year olds and 10% of all respondents).
However, confusion is growing about what constitutes a legal source. Last year, 24% of respondents, five percentage points more than in 2013, wondered if an online source was legal, rising to 41% among young people. Additionally, 10% of respondents said they were misled when buying products.

UK.  According to the survey, 97% of UK respondents agreed that protecting IP is important because inventors, creators and performing artists can protect their rights and be paid for their work, exactly in line with the EU average. 79% agreed that buying counterfeit products ruins businesses and jobs, one percentage point higher than the EU average. 5% admitted to having bought counterfeit products intentionally, two percentage points lower than the EU average, and 68% of those who admitted to buying counterfeit products said they would stop if affordable alternatives were available – five percentage points higher than the EU average (63%). 82% of UK respondents said they preferred to access online content through authorised platforms, one percentage point lower than the EU average. 8% admitted to have downloaded or streamed from illegal sources, two percentage points lower than the EU average, and 76% of those who had accessed copyright-protected online content illegally said they would stop if affordable alternatives were available, five percentage points higher than the EU average.

France.  According to the survey, 97% of French respondents agreed that protecting IP is important because inventors, creators and performing artists can protect their rights and be paid for their work, in line with the EU average. 82% agreed that buying counterfeit products ruins businesses and jobs, four percentage points higher than the EU average. 6% admitted to having bought counterfeit products intentionally, as opposed to 7% across the EU, and 70% of those who admitted to buying counterfeit products said they would stop if affordable alternatives were available – seven percentage points higher than the EU average (63%). 85% of French respondents said they preferred to access online content through authorised platforms, as compared to the EU average of 83%. 15% admitted to have downloaded or streamed from illegal sources, five percentage points higher than the EU average, and 71% of those who had accessed copyright-protected online content illegally said they would stop if affordable alternatives were available, exactly in line with the EU average.

Germany.  According to the survey, 98% of German respondents agreed that protecting IP is important because inventors, creators and performing artists can protect their rights and be paid for their work, one percentage point higher than the EU average. 80% agreed that buying counterfeit products ruins businesses and jobs, two percentage points higher than the EU average. 4% admitted to having bought counterfeit products intentionally, as opposed to 7% across the EU, and 55% of those who admitted to buying counterfeit products said they would stop if affordable alternatives were available – eight percentage points lower than the EU average (63%). 82% of German respondents said they preferred to access online content through authorised platforms, as compared to the EU average of 83%. 7% admitted to have downloaded or streamed from illegal sources, three percentage points lower than the EU average, and 67% of those who had accessed copyright-protected online content illegally said they would stop if affordable alternatives were available, four percentage points lower than the EU average.

Italy.  According to the survey, 97% of Italian respondents agreed that protecting IP is important because inventors, creators and performing artists can protect their rights and be paid for their work, in line with the EU average. 91% agreed that buying counterfeit products ruins businesses and jobs, 13 percentage points higher than the EU average. 7% admitted to having bought counterfeit products intentionally, exactly in line with the EU average, and 48% of those who admitted to buying counterfeit products said they would stop if affordable alternatives were available – 15 percentage points lower than the EU average (63%). 83% of Italian respondents said they preferred to access online content through authorised platforms, exactly in line with the EU average. 7% admitted to have downloaded or streamed from illegal sources, three percentage points lower than the EU average, and 67% of those who had accessed copyright-protected online content illegally said they would stop if affordable alternatives were available, four percentage points lower than the EU average.

Spain.  According to the survey, 96% of Spanish respondents agreed that protecting IP is important because inventors, creators and performing artists can protect their rights and be paid for their work, one percentage point lower than the EU average. 75% agreed that buying counterfeit products ruins businesses and jobs, three percentage points lower than the EU average. 11% admitted to having bought counterfeit products intentionally, four percentage points higher than the EU average, and 70% of those who admitted to buying counterfeit products said they would stop if affordable alternatives were available – seven percentage points higher than the EU average (63%). 87% of Spanish respondents said they preferred to access online content through authorised platforms, five percentage points higher than the EU average. 16% admitted to have downloaded or streamed from illegal sources, six percentage points higher than the EU average, and 77% of those who had accessed copyright-protected online content illegally said they would stop if affordable alternatives were available, six percentage points higher than the EU average.

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